Baton Rouge Downtown Development District

Research the Quality of Life

How it's done

Community facilities include educational, health, recreational, public and cultural places that contribute to our quality of life. While not always at the top of businesses' priority list, locating near community facilities can bring major benefits for some industries. This page will help to you to understand where these opportunities may exist.

Why does quality of life matter?

We have compiled the most important quality of life indicators for Baton Rouge Downtown Development District and displayed them as an interactive dashboard.

Where are the community facilities?

The map below enables you to dig deeper and analyze the size and location of the local workforce by education, occupation and industry of employment.

How do I use this information?

Attracting customers
Community facilities often act as “traffic generators.” Traffic generators are establishments or activities that draw people, or other businesses, to a given location. Examples include schools, hospitals, recreational and cultural facilities, malls, hotels, big box stores, industrial parks and large office buildings. People tend to visit more than one location when they’re out, so your business may benefit by locating near traffic generators. The key is to pay special attention to whether your target customer frequents the traffic generator and other businesses in the intended area and whether the location of your business makes it easy for customers to drop into your store before, or after, they visit these other premises.
Attracting and retaining employees
For companies that require a high proportion of professional talent, the quality of life they can offer employees matters. It may even make the difference in their ability to attract top talent. Quality of life can mean different things to different people but schools, healthcare and amenities are frequently primary considerations. A wide range of community facilities is especially essential to attract knowledge workers, who tend to have a greater choice when it comes to where they live and work. For businesses within advanced manufacturing, technology, health and life-science industries, locating near large university and hospital precincts can help create important research and development partnerships and provide access to top students and future employees via retention strategies.

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